CREATIVE
HALO TOP
Halo Top currently only advertises their low calorie ice cream on social media, but wants to try traditional media advertising by placing ads in women's fitness magazines. Our campaign focusses on the idea that fit people need not fear ice cream, as Halo Top will "fit their macros" The print ads themselves featured a pint-shaped representation of a Halo Top flavor (cookie dough, birthday cake, or red velvet) on a transparency. When the reader turned the transparent page, the pint of Halo Top was reveled.
I've represented that concept here with a looping gif, demonstrating how well the campaign can be adapted to multiple platforms.
S'WELL BOTTLES
S'well's line of insulated water bottles are sleek, stylish, and come in 90 different designs. They're for people with a strong sense of personal style who want everything in their life to be beautiful.
For the ad, we've reimagined the S'well bottles as the people who might own them. We've showcased a small but diverse portion of the line and featured all three sizes. Our tagline at the bottom frames each S'well bottle as an essential accessory and an extension of the owner's personality: "3 sizes, 90 styles, A million ways to be you."
8.5" x 11"
Print (1)
Class assignment
Credit: David Brouillette & Christina Contreras
GOLDFISH
Pepperidge Farm's Goldfish snack crackers are the No. 3 cracker in the market, behind Cheez-its and Ritz. The difference? The competitors target adults, whereas Goldfish are generally marketed exclusively to children.
Our three-ad print campaign targets adults by presenting Goldfish as just the snack they need, when they need it. Whether someone wants to unwind after a long day or just needs a mid morning burst of energy, Goldfish are the perfect snack. "Have a Goldfish. You deserve it."
8.5" x 11"
Print (3)
Class assignment
Credit: David Brouillette & Elie Falcon